In the digital arena where business and commerce are heading to, Digital Marketing tools and techniques provide business owners the best chances for competition, survival and even business growth.
The following reasons will show you why the use of digital marketing is not only investment-wise decision but also an effective marketing channel that can help you grow your business:
- Digital Marketing Reaching global markets
Today, it is said that “Being Digital is Being Global”. And this is the reality. Through digital platforms like Facebook, Twitter, Instagram, LinkedIn, one can reach to the audience of any corner of the world. The reach of these social media platforms is so huge that you can connect with almost everyone now.
In India, many people are doing business whose target audience is the USA only and vice versa. So, anything is possible with social media.
- Digital Marketing Levels the Online Playing Field
Digital Marketing provides small and medium businesses the chance to compete and attract their share of targeted traffic.
With digital marketing, small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations.
- Extreme changes in traditional marketing
The previous traditional set of marketing was limited to door to door and mouth publicity. Previously the marketers were using physical manpower to promote their products. But now with the changing times, people want everything at their fingertips.
- Digital Marketing Is More Cost-Effective than Traditional Marketing
Small businesses have very little resources and even capitalization. This is why Digital Marketing provides them with a better and much more cost-effective marketing channel that delivers results.
- Digital Marketing Reaches People Where They Spend Their Time & Money
In 2018, the average Internet user has at least 7 social media accounts. That’s up from 3 just 5 years ago. The vast majority are on social media every day and it is strongly preferred as a means of customer care.
Social Media is where people are. But do people buy things there?
One of the top 10 reasons people say they’re on social media is to buy products advertised to them. They spend around 37% of their social media time interacting with branded content.
57% of Millennials say that social media has made the ads they see more relevant to them. 48% of people say they made their last online purchase as the direct result of a Facebook ad.
- Digital Marketing Helps Generate Better Revenues
Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues.
- Digital Marketing Facilitates Interaction with Targeted Audiences
One of the reasons why digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real time. Interacting and providing your customers with proper engagement points can give you an insight of what your targeted audiences want.
- Digital Marketing Builds Brand Reputation
The power of digital marketing lies in its ability for attracting targeted traffic. Delivering on what you promised will help you develop a better relationship with your targeted audiences,
This will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product or service. Your brand reputation will go viral as expected, further opening new doors of opportunities for reaching bigger markets and attain business growth.
- Digital Marketing Aligns with How People shop Today
88% of people consider online reviews an important part of the buying decision.
Digital Marketing rides on the current online trend that focus more on social media signals resulting from direct and more personalized interaction between a brand or business and their targeted audiences.
Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed of a product or service marketed by a particular brand or business. The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences – most of which can be potential customers.
- Digital Marketing Ensures Business Survival Online
Digital Marketing helps you make use of proven strategies and techniques that attract not necessarily more traffic – but highly targeted traffic that delivers results. Targeting the right kind of people that delivers the right kind of results is what Digital Marketing is all about – ensuring survival for your business.
- Integrates Marketing with Mobile Technology
According to research by IBM, mobile transactions are increasing at the lightning fast speed of 35% year over year. But it’s not just the actual buying and selling happening on mobile.
People are increasingly using their mobile phones as a kind of augmented reality layered over a business. They’re looking at reviews and product information while in your store. They may be ordering online or communicating with customer care while being on their way.
A selfie they take in your store becomes a promotional opportunity for you. They may write a review for you before they even leave your office.
Integrate the mobile experience with the physical experience. As you do, the better your business will take advantage of these opportunities.
It’s clear. Businesses in the modern economy need digital marketing to compete. Online is where the customers are. It’s where they prefer that you reach them. Online is where the modern buying process begins.